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The strengths of vehicle branding

If you have a new business that you are looking to market, it is important to have a detailed advertising and marketing strategy to build people’s awareness of your business, your brand, and your product or service. However, at the same time, it is important to ensure that you are not allocating too big a portion of your resources towards your marketing and branding efforts. If you are looking to maximise your marketing budget, one of the best ways to do so is through vehicle graphics.

Advantages of rolling out your brand with vehicle graphics

Visibility

One of the biggest advantages of using vehicle branding to spread word about your business and brand is that it has incredibly high visibility. According to statistics, the number of vehicles in Dubai has increased dramatically from 740,000 in 2006 to 1.4 million at the end of 2014. What this means is that more and more people are using vehicles to travel around the city, translating to an average increase of 8.2 per cent.

Using vehicle branding will allow you to bring your brand in front of the eyes of people on the road, giving it the exposure you need to build customer awareness. Additionally, since having your brand and branding design on your company vehicle through vehicle graphics only requires a one-time investment, you will be maximising your budget while reaping repeated returns.

Flexibility

Another benefit to vehicle branding is that it is highly flexible. Because vehicle branding is essentially a task of applying specialised film on to the surface of a vehicle, it can be done on any type of vehicle, without much hassle. If you have a fleet of delivery vans, you can have it applied on every van for maximum return on investment. If you have container trucks, you can easily apply vehicle branding on them to allow for exposure every time they roll out on the road. And if you have staff vans for transporting personnel from one place to another, vehicle branding helps in increasing awareness of your business as well. The fact that it can be applied on virtually any type of vehicle means you have freedom on its vehicular application.

Gain trust

According to studies, 75 per cent of people have a positive opinion on businesses whose vehicles that branded with high quality graphics. It also lends the impression that the business is successful and established in its own industry.

Make sure you maximise the advantages of vehicle graphics with the help of Age Films. Visit http://www.agefilms.com/ to know more.